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More Businesses Are Going Online

With more consumers turning to online shopping for convenience and safety, businesses are starting to adapt. After all, the figures on consumer trends and e-commerce are impressive: around 1.8 billion consumers purchase goods online, and almost half of consumers shop on mobile rather than going in-store.

In the last few years, Shopify has proven to be the e-commerce platform of choice. With its easy-to-use interface, customizable layouts, and flexible options, Shopify can cater to business of all types, industries, and sizes. For businesses that want to grow though, it’s not enough to just build and set-up an online store. E-commerce can widen your target audience, but it also increases the number of competitors you need to stand out from. Marketing for e-commerce requires maximizing your opportunities, which is why it is necessary for your Shopify page to undergo SEO optimisation.

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What Is Shopify SEO?

Shopify SEO means using SEO strategies on Shopify’s unique features to increase its visibility on search engines. Like other websites, Shopify includes features that can be optimised. However, its platform can create SEO issues like duplicate content that can make it difficult to rank.

SEO Services Australia has provided efficient and reliable SEO services to its clients. SEO is our specialty, so naturally we’ve built a process that allows us to take advantage of all of the SEO features available on Shopify. This allows your online store on Shopify to be optimised, searchable, and visible with its high-ranking position on search engine results. This, in turn, can help you maximize your ROI.

Steps to improve your Shopify SEO

Bizzclue offers a wide array of digital marketing services for businesses in various industries. We know the ins and outs on how to set up SEO on Shopify so that we can maximize your online store’s potential for revenue. Under our Shopify SEO services, we can:

  • Title tags, headers, and meta descriptions

    Having the right number of headers on each page help the search engines to understand your site. Best practices are to use one H1 tag, and then any number of H2s, H3s, and so on as needed and in hierarchical order.

  • Descriptive product descriptions

    Write content for your product pages to help customers learn more about what you’re selling. Make each page’s content unique to each product to avoid a duplicate content penalty. Be sure to use the “rel=canonical” tag where needed as well.

  • Target keywords

    Incorporate your target keywords into the copy for your homepage and product pages. Keywords should generally match what customers are searching for to find your site. Avoid keyword stuffing by adding too many; instead, use keywords sparingly and only to help your content be as informative as it can be.

  • Category pages

    Broad category pages should group your products under similar categories. Doing so will help Google and other search engines understand your pages better while assisting users to navigate your product offerings.

  • Internal links

    Building out your internal links helps users navigate between pages and enable them to find more answers about your products or services.

  • Backlinks

    Acquiring backlinks can be a tricky process if you aren’t careful. Paying for links, as was done in the past, is considered Black hat SEO and subject to penalties. Look into incorporating links related sources to increase the flow of healthy link juice and trust. Remove toxic links to keep your rankings in good standing.

  • Blog strategy

    Your Shopify site may benefit from regular, consistent blog posts to enhance its SEO strategy and build branding. Be sure to follow all the on-page SEO recommendations listed on this Shopify SEO checklist to optimize your blog posts. Don’t forget to attribute any appropriate tags for your blog posts as well.

  • HTTPS

    An eCommerce site without HTTPS may be considered “unsafe” by Google and other search engines. Secure your site with data encryption to ensure you do not miss out on any sales.

  • Any necessary redirects

    Old links, out-of-stock items, and other unneeded pages should redirect to current or relevant pages for proper navigation and user experience

  • Optimized images

    Add descriptive alt text to each of your images to accommodate image searches and to keep your site ADA-friendly. Keywords within the text can also help users find what they’re looking for while adding relevancy to search queries.

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